
David Goldring is Chairman and CEO of Overseas Military Sales Corporation, the world’s leading marketer of automobiles to the US military and diplomatic community. He has performed stand-up comedy since the 1980s and brings lessons from the club stage into the boardroom. His USA Today bestselling book, Stand-Up and Lead, shows leaders how authenticity, empathy, and presence build trust and unite a team around a shared vision. David lives in Manhattan with his wife and three children.
WHAT YOU'LL LEARN
How a comedian’s job mirrors a leader’s job
Why authenticity and presence build trust in any room
What David learned by asking his team for help during a family crisis
Why bombing is data and feedback is a gift
How to treat failure as information instead of a verdict on your worth
Why the so-called soft skills are the hardest to master
How to stay present with people in a distracted world
LEARN MORE

October 29, 2026
David Goldring
Read the Room: Leadership Lessons From the Comedy Stage
“Bombing is data. And feedback is a gift.” - David Goldring
TIMESTAMPS
1:24 Meet David Goldring
3:00 The Comedy Club Epiphany
6:48 Trust Through Authenticity
8:38 Giving Up Control
11:34 Soft Skills Are Hard Skills
17:34 Leading Through Loss
24:03 Bombing Is Data
31:50 Permission to Fail
33:41 Staying Present
37:24 Water in the Boat
SHOW NOTES
In this conversation, Dr. Dan welcomes David Goldring, Chairman and CEO of Overseas Military Sales Corporation, stand-up comedian, speaker, and author of the USA Today bestselling book Stand-Up and Lead. David explains why commanding a comedy stage and leading an organization rest on the same fundamentals: authenticity, vulnerability, empathy, presence, adaptability, and real connection with the people in the room. A comedian’s job is to bring a room full of very different people together around one shared experience. David came to see a leader’s job the same way, as uniting people around a common vision, and the realization changed how he leads.
David opens up about the hardest chapter of his life, when his first wife developed dementia at 42 and later passed away. Raising two young children while running his company, he stopped pretending to have everything under control, told his team what he was facing, and asked for their help. The decision became a defining moment in his leadership. From there, David and Dr. Dan talk about the fear of failure and rejection, why decades of stand-up taught David to treat a bombed joke as information instead of a verdict on his worth, and why the so-called soft skills of empathy, active listening, and authenticity are the hardest ones to master. They close with a call for presence in a distracted world and a reminder for every leader: sometimes the strongest words are “I don’t know. I need your help. Let’s figure it out together.”
LINKS & RESOURCES
Resources and Links
Website: https://www.davidjgoldring.com
Book, Stand-Up and Lead: https://www.simonandschuster.com/books/Stand-Up-and-Lead/David-Goldring/9798895152300
Key Concepts
Reading the Room: Noticing the energy, needs, and reactions of the people in front of you and adjusting in real time.
Bombing Is Data: Treating a failed attempt as information to learn from instead of a verdict on your worth.
Vulnerable Leadership: Telling your team the truth about what you face and asking for help instead of pretending to have every answer.
The Hard Soft Skills: Empathy, active listening, vulnerability, and authenticity, the human skills leaders find hardest to master.
GUEST BIO
David Goldring is Chairman and CEO of Overseas Military Sales Corporation (OMSC), the world’s leading marketer of automobiles to the US military, diplomatic, and foreign service communities. He has performed stand-up comedy since the 1980s, and as a speaker he shows leaders how the skills of a working comic translate to the boardroom. His USA Today bestselling book, Stand-Up and Lead: Turning Comedy into Leadership, published by Radius Book Group in 2026, gives leaders a playbook for building clarity, trust, and collaboration through deeper listening, empathy, and humor. David serves as Director of the Allen and Lola Goldring Foundation, a family philanthropy supporting medical and artistic causes, and he is a member of Business Executives for National Security, the Institute of Politics and Global Affairs at Cornell University, and the World Presidents’ Organization. He lives in Manhattan with his wife and three children.
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